The company’s profile includes long-term corporate goals and visions, including the strategies to be used to achieve these medium to long-term goals. In addition, information is provided on the choice of legal form and location as well as on management and key positions.

Be aware of how you see your business in the future and how it should be perceived by other actors. A clear formulation of your vision and the mission statement of your company as well as the definition of goals are of particular importance to you. This will create a groundbreaking storyline that will help you focus and align your business in the long term. Without a long-term goal, you run the risk of doing pure activism.

Now that you’ve laid the foundation and framework for your business, devote yourself to your products and services. Every strategy gets pushed to its limits when the actual performance of the company is not convincing. Your customers will only buy the products whose properties meet their needs.

Investors in particular want to know what advantages their products or services have over competing offers. Thus, the unique selling points must be clearly highlighted. The stronger the unique selling point of your products / services, the greater the chances of success for your company.

Your start-up project will be influenced by the industry and the market in which your project is to be established. It is more difficult to achieve a successful start-up in a market characterized by saturation and high competition than in markets with high growth potential and relatively low competition. Therefore, you should know and analyze your future industry and market.

Many start-ups believe that as long as the quality of the product or service is good, the product or service sells on its own. This is often not the case, because often potential customers are unaware of the product. Therefore, a marketing concept is essential in any case.

A marketing concept is understood to be a coherent, holistic plan of action that is geared to the goals set, selects appropriate strategies for the realization and on this basis determines the appropriate marketing instruments.

The task of financial planning is to determine the required total capital requirements, to ensure profitability and to ensure solvency. Thus, the figures are usually one of the largest parts of your business plan. In particular, it is important that you justify the underlying figures and associated assumptions and select realistic numbers. The calculation of revenue is difficult because it always has to make assumptions about how many customers will ask and pay for your product or service at what price.

What are the prospects for your business idea in the future?

The detailed description of the chances of your business idea will primarily show you the potential success of your company. In contrast, a realistic analysis of the risks shows that you can calculate and control them. In any case, appropriate strategies for solving risks and achieving goals must be in every business plan